Strategy first. Design with intention.
I'm Daniela Barahona,
A designer with a Master’s in Strategic Marketing.
I combine strategy and design to build brands that are coherent, intentional, and built to last, never generic, never decorative without purpose.
Brand Strategy
90%
Visual Identity
100%
Web & Digital Presence
90%
Mission
To help businesses and founders build purpose-driven brands through strategy and design, creating identities that connect with their audience.
Vision
To inspire through the power of strategic design, developing brands with purpose, personality, and value, capable of standing out and creating deep connections.
Values
Enthusiasm and joyResponsibility and commitmentFlexibility and adaptabilityAuthenticity and creativity
Creative Process
80
Consultation
80
Brief
80
Strategy
80
Delivery